.hero-v2 .hero-visual{border-radius:180px 0 0 0;border-left-width:10px;isolation:isolate}.hero-v2 .hero-visual img{object-position:56% center}.hero-v2 .hero-inner{min-height:540px}.hero-v2 .hero-copy{padding-top:68px;padding-bottom:50px}.hero-v2 .hero-intro{max-width:440px;line-height:1.8}.hero-v2 .hero-actions{gap:30px}.hero-v2 .hero-actions .button{min-width:175px}.visual-label{position:absolute;top:28px;right:28px;display:flex;align-items:center;gap:10px;padding:9px 13px;background:#fffdf8e8;border-radius:5px;color:var(--red)}.visual-label>span{font-size:22px;font-weight:800;letter-spacing:-.06em}.visual-label small{font-size:8px;letter-spacing:.14em;max-width:58px;line-height:1.6;font-weight:700}.hero-dot{padding-inline:8px}.audience-banner{display:flex;gap:30px;align-items:center;justify-content:space-between;border-bottom:1px solid var(--line);padding-block:24px;font-size:12px;color:var(--muted)}.audience-banner>div{display:flex;align-items:center;gap:25px}.audience-banner>div>span{display:flex;gap:7px;align-items:center;color:var(--ink);font-size:12px;font-weight:600}.audience-banner .icon{width:17px;height:17px;color:var(--red)}.audience-grid{display:grid;grid-template-columns:1fr 1fr;gap:25px}.audience-card{border:1px solid var(--line);border-radius:18px;display:flex;flex-direction:column;padding:38px;position:relative;overflow:hidden;transition:transform .18s,box-shadow .18s;isolation:isolate}.audience-card:hover{transform:translateY(-4px);box-shadow:0 20px 40px #30040012}.audience-card:before{content:'';position:absolute;width:320px;height:320px;border:1px solid #d5d0cb55;border-radius:50%;right:-160px;top:-130px;z-index:-1}.audience-card-top{display:flex;justify-content:space-between;align-items:center;margin-bottom:30px;gap:20px}.audience-card-top>.icon{color:var(--red);height:40px;width:40px}.audience-card-top>span{font-size:10px;letter-spacing:.1em;text-transform:uppercase;font-weight:600;color:#7d7876}.audience-card h2{font-size:42px;line-height:1.12}.audience-card>p{color:var(--muted);font-size:15px;max-width:385px}.audience-card .text-link{margin-top:auto;padding-top:25px;border-top:1px solid #d5d0cb77;justify-content:space-between;font-size:13px}.audience-tags{display:flex;gap:7px;flex-wrap:wrap;margin-block:4px 28px}.audience-tags span{background:#eeeae580;border-radius:4px;padding:7px 10px;font-size:10px;color:#6d6460}.audience-card.business{background:var(--red);color:white;border-color:var(--red)}.audience-card.business .audience-card-top>.icon,.audience-card.business .audience-card-top>span{color:#f5d1ca}.audience-card.business>p{color:#f8ded9}.audience-card.business .audience-tags span{color:#ffebe7;background:#ffffff14}.audience-card.business .text-link{color:white;border-color:#ffffff40}.learning-section{background:var(--soft);padding-block:65px}.learning-grid{display:grid;grid-template-columns:.8fr 1fr;gap:100px;align-items:center}.learning-grid h2{font-size:43px;line-height:1.16;max-width:570px}.learning-grid .lead{font-size:16px;max-width:470px}.learning-visual{position:relative;min-height:300px;display:flex;align-items:center;justify-content:center;flex-direction:column;gap:15px;border-radius:100% 100% 25px 25px;background:#ece9e5;padding:45px 25px}.word-chip{display:inline-block;background:#fdfcfb;border:1px solid #dfd9d3;padding:12px 22px;border-radius:8px;color:#746d68;font-size:16px;transform:rotate(-7deg);box-shadow:0 10px 15px #392c2010}.word-chip.big{color:var(--red);font-size:39px;letter-spacing:-.05em;transform:rotate(3deg);padding:14px 27px;font-weight:700;background:white}.word-chip:last-child{transform:rotate(-3deg);font-size:12px;align-self:flex-end;margin-right:35px}.business-focus .expanded-products{grid-template-columns:repeat(3,1fr)}.expanded-products{grid-template-columns:repeat(3,1fr)}.all-business{margin-top:30px;color:var(--red)}.sector-section{padding-block:60px;margin-bottom:55px;background:var(--soft)}.sector-section h2{font-size:38px}.sector-section>.container>.lead{font-size:16px;margin-bottom:35px}.sector-section .value-grid article{border-color:#d9d3cf}.sector-section h3{font-size:23px}.sector-section .text-link{font-size:12px;color:var(--red)}.education-hero .detail-illustration{min-height:280px}.education-hero h1{font-size:clamp(42px,4.5vw,64px);overflow-wrap:anywhere}.detail-layout{display:grid;grid-template-columns:1fr 310px;gap:70px;padding-top:35px;padding-bottom:45px}.coverage-section h2{font-size:35px}.coverage-intro{font-size:13px;color:var(--muted);max-width:650px}.coverage-grid{display:grid;grid-template-columns:1fr 1fr;gap:17px;margin-top:27px}.coverage-grid article{position:relative;background:var(--soft);border:1px solid #ece8e4;border-radius:10px;padding:24px}.coverage-grid article h3{font-size:19px;letter-spacing:-.025em;line-height:1.25;margin-bottom:10px;margin-top:15px}.coverage-grid article p{font-size:13px;color:var(--muted);margin-bottom:0;line-height:1.8}.coverage-check{display:inline-grid;place-items:center;width:27px;height:27px;border:1px solid #e2c0b9;border-radius:50%;color:var(--red)}.coverage-check .icon{width:17px;height:17px}.example-panel{border-left:3px solid var(--red);padding:25px 29px;background:#fbf4f2;margin-top:30px}.example-panel .eyebrow{display:block;margin-bottom:13px}.example-panel p{font-size:17px;line-height:1.8;margin-bottom:12px}.example-panel small{font-size:11px;color:#8d7470;line-height:1.8;display:block}.limits-panel{padding-block:35px;border-bottom:1px solid var(--line)}.limits-panel h2{font-size:27px}.limits-panel p{font-size:15px;color:var(--muted)}.limits-panel .text-link{font-size:13px;color:var(--red)}.source-panel{padding-top:23px}.source-panel h2{font-size:15px;letter-spacing:0;margin-bottom:12px}.source-panel p{font-size:11px;color:var(--muted);max-width:580px}.source-panel a{font-size:11px;text-decoration:underline;margin-right:15px;display:inline-block;margin-bottom:10px}.prepare-panel>div{background:white;border:1px solid var(--line);border-radius:12px;padding:28px;position:sticky;top:25px}.prepare-panel .icon{color:var(--red);width:35px;height:35px;margin-bottom:24px}.prepare-panel h2{font-size:27px;line-height:1.2;letter-spacing:-.03em}.prepare-panel p{font-size:13px;color:var(--muted)}.prepare-panel .button{width:100%;font-size:13px;gap:20px}.prepare-panel .button .icon{margin:0;color:white;width:18px;height:18px}.prepare-panel .phone-link{font-size:16px;font-weight:650;display:block;text-align:center;margin-top:20px;color:var(--red)}.prepare-panel p.aside-language{font-size:11px;text-align:center;margin-top:15px;margin-bottom:0}.glossary-section{padding-top:5px;padding-bottom:50px}.glossary-section>h2{font-size:34px;margin-bottom:30px}.glossary-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:18px}.glossary-grid article{padding:25px;border:1px solid var(--line);border-radius:10px}.glossary-grid h3{font-size:21px;color:var(--red);letter-spacing:-.025em}.glossary-grid p{font-size:13px;color:var(--muted);margin:0}.franchise-example{margin-top:45px;display:grid;grid-template-columns:1fr 1fr;gap:50px;background:var(--soft);padding:35px;border-radius:12px;align-items:center}.franchise-example h3{font-size:26px}.franchise-example p:not(.eyebrow){font-size:13px;color:var(--muted);margin-bottom:0}.franchise-example .eyebrow{margin-bottom:13px}.franchise-calculation{display:flex;align-items:center;gap:15px;justify-content:space-between}.franchise-calculation>span{font-size:29px;white-space:nowrap;letter-spacing:-.04em;font-weight:700}.franchise-calculation small{display:block;white-space:normal;font-size:10px;font-weight:400;color:var(--muted);letter-spacing:0;margin-top:9px;max-width:100px;line-height:1.6}.franchise-calculation>b{font-size:20px;color:#aba29a}.franchise-calculation .result{color:var(--red)}.source-link{font-size:11px;color:var(--muted);text-decoration:underline;display:inline-block;margin-top:17px}.faq-section{padding-bottom:60px;max-width:950px}.faq-section>h2{font-size:35px;margin-bottom:30px}.faq-section details{border-top:1px solid var(--line)}.faq-section details:last-child{border-bottom:1px solid var(--line)}.faq-section summary{list-style:none;display:flex;justify-content:space-between;gap:25px;align-items:center;padding:23px 0;font-weight:600;font-size:16px;line-height:1.6;cursor:pointer}.faq-section summary::-webkit-details-marker{display:none}.faq-section summary>span{font-size:24px;font-weight:400;color:var(--red);flex-shrink:0;transition:transform .2s}.faq-section details[open] summary>span{transform:rotate(45deg)}.faq-section details>p{font-size:15px;color:var(--muted);padding-right:45px;padding-bottom:13px}.category-links{display:flex;gap:20px;margin-bottom:30px}
@media(max-width:1120px){.hero-v2 .hero-inner{min-height:510px}.hero-v2 .hero-copy{padding-top:55px}.hero-v2 h1{font-size:64px}.audience-banner{font-size:11px;gap:20px}.audience-banner>div{gap:16px}.audience-card{padding:30px}.learning-grid{gap:60px}.learning-grid h2{font-size:38px}.detail-layout{grid-template-columns:1fr 280px;gap:35px}.glossary-grid{grid-template-columns:repeat(2,1fr)}.franchise-example{gap:30px}.franchise-calculation>span{font-size:25px}}
@media(max-width:900px){.hero-v2 h1{font-size:53px}.hero-v2 .hero-copy{padding-block:45px}.hero-v2 .hero-inner{min-height:490px}.audience-banner{align-items:flex-start;flex-direction:column;gap:14px}.audience-card{padding:26px}.audience-card h2{font-size:35px}.audience-card p{font-size:14px}.audience-card .text-link{font-size:12px}.audience-card-top>span{font-size:9px}.audience-tags{gap:5px}.audience-tags span{font-size:9px}.learning-grid{gap:40px;grid-template-columns:.85fr 1fr}.learning-grid h2{font-size:32px}.word-chip.big{font-size:32px;padding:12px 22px}.detail-layout{grid-template-columns:1fr 250px;gap:25px}.prepare-panel>div{padding:23px}.prepare-panel h2{font-size:24px}.coverage-grid{grid-template-columns:1fr}.coverage-section h2{font-size:30px}.franchise-example{grid-template-columns:1fr;gap:30px}.franchise-calculation{justify-content:flex-start;gap:25px}.expanded-products,.business-focus .expanded-products{grid-template-columns:repeat(2,1fr)}.business-focus .product-card:last-child{grid-column:1/-1;min-height:220px}.learning-visual{min-height:270px}}
@media(max-width:620px){.hero-v2 .hero-copy{padding-top:36px;padding-bottom:29px}.hero-v2 h1{font-size:clamp(44px,10vw,64px)}.hero-v2 .hero-visual{border-radius:90px 0 0 0;height:310px;min-height:310px}.hero-v2 .hero-visual img{object-position:58% center}.hero-v2 .hero-intro{max-width:330px;font-size:14px;line-height:1.8;margin-bottom:20px}.hero-v2 .hero-actions{gap:25px;flex-direction:row}.hero-v2 .hero-actions .button{min-width:140px;font-size:13px}.hero-v2 .hero-actions .text-link{font-size:13px}.visual-label{top:17px;right:17px;padding:6px 10px}.visual-label>span{font-size:18px}.visual-label small{font-size:7px}.audience-banner{padding-block:20px;gap:15px;font-size:11px;line-height:1.7}.audience-banner>div{gap:15px;flex-wrap:wrap}.audience-banner>div>span{font-size:10px;gap:5px}.audience-banner .icon{width:14px;height:14px}.audience-grid{grid-template-columns:1fr;gap:17px}.audience-card{padding:27px}.audience-card h2{font-size:36px}.audience-card-top{margin-bottom:25px}.audience-tags span{font-size:10px}.audience-card .text-link{font-size:12px;gap:12px;padding-top:20px}.audience-card .text-link .icon{width:18px}.audience-card-top>span{font-size:9px}.learning-section{padding-block:45px}.learning-grid{display:flex;flex-direction:column-reverse;gap:30px;align-items:stretch}.learning-grid h2{font-size:34px}.learning-grid .lead{font-size:15px}.learning-visual{min-height:235px;max-width:100%;padding:30px}.word-chip.big{font-size:36px}.word-chip{font-size:14px}.expanded-products,.business-focus .expanded-products{grid-template-columns:1fr}.business-focus .product-card:last-child{grid-column:auto;min-height:0}.business-focus .section-heading h2{font-size:32px}.sector-section{padding-block:43px;margin-bottom:35px}.sector-section h2{font-size:32px}.sector-section>.container>.lead{font-size:15px}.sector-section h3{font-size:23px}.education-hero h1{font-size:42px}.education-hero .detail-illustration{min-height:200px}.detail-layout{grid-template-columns:1fr;gap:30px;padding-top:42px;padding-bottom:20px}.coverage-section h2{font-size:30px}.coverage-intro{font-size:12px}.coverage-grid{grid-template-columns:1fr;gap:12px}.coverage-grid article{padding:22px;padding-left:63px}.coverage-check{position:absolute;left:21px;top:23px}.coverage-grid article h3{font-size:20px;margin-top:0}.coverage-grid article p{font-size:13px}.example-panel{padding:23px}.example-panel p{font-size:16px}.limits-panel h2{font-size:26px}.prepare-panel>div{position:static;padding:25px}.prepare-panel .icon{margin-bottom:18px}.glossary-section>h2{font-size:29px}.glossary-grid{grid-template-columns:1fr;gap:12px}.glossary-grid article{padding:22px}.glossary-grid h3{font-size:21px;margin-bottom:13px}.franchise-example{padding:24px;gap:27px;margin-top:30px}.franchise-example h3{font-size:25px}.franchise-calculation{justify-content:space-between;gap:10px}.franchise-calculation>span{font-size:23px}.franchise-calculation small{font-size:9px}.faq-section{padding-bottom:40px}.faq-section>h2{font-size:30px}.faq-section summary{font-size:15px;padding-block:20px;gap:20px}.faq-section details>p{font-size:14px;padding-right:20px}.all-business{font-size:13px}html[lang=tr] .hero-v2 h1{font-size:44px}}